The toy company has teamed with “Towie” star Lydia Bright for the collection.

License Global

January 4, 2020

1 Min Read
fisherprice.png

Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed with “Towie” star and mom-to-be Lydia Bright.

The collection includes the Fisher-Price infant-to-toddler rocker, which is a multi-use seat for play and soothing that grow with baby, the Fisher-Price Deluxe infant-to-toddler rocker, a portable, multi-use seat that grows with baby, and the Fisher-Price baby’s bouncer which bounces along to baby’s natural movement and features vibrations at the touch of a button.

To launch the new collection, Fisher-Price has partnered with The Only Way Is Essex and Bright to test out the product range and talk about creating the “perfect nursery” with an interior designer through a series of Instagram posts as she prepares for motherhood in designing her little one’s nursery. 

The partnership is part of a wider marketing campaign supporting the range including social and digital activations.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like