Fisher-Price, Lydia Bright Birth Baby Gear Deal

The toy company has teamed with “Towie” star Lydia Bright for the collection.
License Global

January 4, 2020

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Fisher-Price is kicking off the new year with the launch of its Terrazzo Pacific Pebbles baby gear collection, a new range developed with “Towie” star and mom-to-be Lydia Bright.

The collection includes the Fisher-Price infant-to-toddler rocker, which is a multi-use seat for play and soothing that grow with baby, the Fisher-Price Deluxe infant-to-toddler rocker, a portable, multi-use seat that grows with baby, and the Fisher-Price baby’s bouncer which bounces along to baby’s natural movement and features vibrations at the touch of a button.

To launch the new collection, Fisher-Price has partnered with The Only Way Is Essex and Bright to test out the product range and talk about creating the “perfect nursery” with an interior designer through a series of Instagram posts as she prepares for motherhood in designing her little one’s nursery. 

The partnership is part of a wider marketing campaign supporting the range including social and digital activations.

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