Fanattik Renews Licensing Agreement with Hasbro

Fanattik, a brand specializing in limited-edition collectibles, has renewed its licensing partnership with Hasbro.

Building on the initial three-year license which saw the company supplying retailers throughout Europe and North America with collectible ranges, featuring both Dungeons & Dragons and Magic: The Gathering, this new multi-territory, multiyear renewal will also include “Transformers” which celebrates its 40th anniversary this year.

“Dungeons & Dragons has grown to become one of the best-performing titles in the Fanattik portfolio and with the 50th anniversary coming up, demand for Fanattik gifts and collectibles from our retail partners is only going to grow,” says Anthony Marks, managing director, Fanattik.

“We work closely with the Wizards of the Coast team in the U.S. when it comes to product development; they live and breathe the brands and totally understand what we are trying to achieve,” says Melissa Tudor, creative director, Fanattik. “Members of our creative team and myself will be flying out to Seattle shortly to spend time at the Wizards HQ, to build on our initial successes and take our future ranges to the next level.”