Fanattik, Rare Renew Collectibles Partnership

Tinderbox helped renewed the partnership between Rare and Fanattik.

June 4, 2021

Fanattik has renewed its gift and collectibles license with video game studio, Rare, in a partnership brokered by Tinderbox, the digital media division of Beanstalk.

This pan-European license covers Rare's "Sea of Thieves," as well as all of the classic titles created by the studio, including "Banjo-Kazooie," "Battletoads," "Viva Piñata" and more.

"We worked closely with the Rare team before the launch of 'Sea of Thieves' back in 2018," says Anthony Marks, managing director, Fanattik. "With regular updates and features being announced all the time, this is a game that continues to excite gaming fans. As well as product for the general trade, we have been working on a lot of exclusive product for the official online store as well as selected gift retailers here in the U.K."

With Fanattik unable to exhibit this year at Toy Spring Fair and Nuremberg, buyers have been invited to book video appointments with the team to learn more about the new products coming to market.

"We are looking forward

to bringing the trade up to speed with all our new release information, not just for 'Sea of Thieves,' but all the other classic games that Rare has been behind," says Luiz Ferreira, sales head, Fanattik.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.