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eOne Gains New Latin American Partners

The company unveils new distribution and toy partners.

eOne has announced new distribution deals and toy partners in Latin America.

The company has appointed Sunny as master toy distributor for both “Peppa Pig” and “Ricky Zoom” in Brazil. Sunny will bring Peppa’s toy lines to retail from second quarter of the year including “Peppa Pig’s” house, vehicles and figurines alongside new playsets such as the ice cream van and shopping mall. Sunny is also on board to distribute TOMY’s core collection of “Ricky Zoom” toys and playsets focused on core characters, Ricky and his Bike Buddies. The range will debut at Abrin Toy Fair this month before heading to retail in Brazil beginning in May followed by a launch in Mexico in the second half of the year. 

“Our properties are going from strength to strength in South America, and we’re delighted to welcome Sunny as new toy distributor, to further expand our presence in the region,” says Murilo Hinojosa, vice president, licensing, LatAm, family and brands, eOne. “A yearlong schedule of new episodes, events and digital engagement will bolster our licensing strategy, and we look forward to giving visitors to Abrin Toy Fair an insight into our plans for 2020 and beyond.”  

Candide will be adding a new line of vehicles to the latest “PJ Masks” toy range that debuts at retail in Q2, and other new launches from current licensees include Elka, which will be launching a new 20cm vinyl Catboy figurine and Grow which will be producing new “PJ Masks” puzzles for Brazil.

“Peppa Pig,” “PJ Masks” and “Ricky Zoom” currently air on Discovery Kids Lat Am.

TAGS: eone
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