Electronics in Spider-Man Product Web

Lexibook will launch a range of products including electronic learning toys, games and audio visual products for boys such as laptops, DVD players, clocks, plug and play games and other toys. 

"This is an exciting extension of the strategic partnership we have built with Marvel since 2004,” says Aymeric Le Cottier, chief executive officer, Lexibook. “We have developed a number of successful Spider-Man ranges in the electronics category under international agreements and we are thrilled to launch these innovative lines in the U.S. and Canada."

"Lexibook brings great creativity, know-how and professionalism to this category and with this new agreement, we are pleased to reinforce our partnership and consolidate Marvel's position by delivering innovative and compelling products to our customers and consumers," says Jamie Kampel, director of licensing, Marvel.