Earthbound Continues Girl Scouts Program Growth with MGA on Little Tikes Girl Scout Cookie Booth

The Little Tikes Company, a subsidiary of MGA Entertainment, has entered into a licensing relationship with Girl Scouts of the USA to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth playset. The playset encourages young kids to expand on essential skills like goal-setting and communication while they run their own make-believe business selling toy cookies.   

The Girl Scout Cookie Booth includes five cookies, five cookie boxes, two dry-erase markers, two Little Tikes Bucks, two coins, a credit card reader, a credit card and a cookie tray.   

“Little Tikes aims to create products inspired by the real-life interactions and environments kids see around them while simultaneously integrating educational experiences into playtime,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “This licensing relationship with Girl Scouts of the USA allows us to create this one-of-a-kind Girl Scout Cookie Booth, exciting kids to play and helping parents or grandparents inspire life skills like decision-making, business ethics and social interaction.”  

The playset easily stores cookie boxes or accessories in the back of the booth and has a quick setup. The booth is lightweight and portable, with side tables that fold out for additional display space. The new Girl Scout Cookie Booth launches before the holiday season.  

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“Inspired by the millions of Girl Scouts who have developed real-life skills, including financial literacy, leadership and entrepreneurship through our cookie program, the Little Tikes Girl Scouts Cookie Booth encourages kids everywhere to discover these skills through pretend play,” says Wendy Lou, chief revenue officer, Girl Scouts of the USA. “Girl Scouts who own one could also use these as booths during cookie season, selling real cookies and conducting real transactions.”   

The deal was arranged by Earthbound Brands, the licensing agency representing Girl Scouts.