Earthbound Continues Girl Scouts Program Growth with MGA on Little Tikes Girl Scout Cookie Booth

New playset imitates selling Girl Scout cookies.
License Global Logo
License Global

August 30, 2023

The Girl Scout Cookie Booth.
The Girl Scout Cookie Booth.Earthbound

The Little Tikes Company, a subsidiary of

MGA Entertainment

, has entered into a licensing relationship with

Girl Scouts of the USA

to introduce the Little Tikes 2-in-1 Girl Scout Cookie Booth playset. The playset encourages young kids to expand on essential skills like goal-setting and communication while they run their own make-believe business selling toy cookies.   

The Girl Scout Cookie Booth includes five cookies, five cookie boxes, two dry-erase markers, two Little Tikes Bucks, two coins, a credit card reader, a credit card and a cookie tray.   

Little Tikes

aims to create products inspired by the real-life interactions and environments kids see around them while simultaneously integrating educational experiences into playtime,” says Isaac Larian, founder, chief executive officer, MGA Entertainment. “This licensing relationship with Girl Scouts of the USA allows us to create this one-of-a-kind Girl Scout Cookie Booth, exciting kids to play and helping parents or grandparents inspire

life skills like decision-making, business ethics and social interaction.”  

The playset easily stores cookie boxes or accessories in the back of the booth and has a quick setup. The booth is lightweight and portable, with side tables that fold out for additional display space. The new Girl Scout Cookie Booth launches before the holiday season.  

“Inspired by the millions of Girl Scouts who have developed real-life skills, including financial literacy, leadership and entrepreneurship through our cookie program, the Little Tikes Girl Scouts Cookie Booth encourages kids everywhere to discover these skills through pretend play,” says Wendy Lou, chief revenue officer, Girl Scouts of the USA. “Girl Scouts who own one could also use these as booths during cookie season, selling real cookies and conducting real transactions.”   

The deal was arranged by

Earthbound Brands

, the licensing agency representing Girl Scouts.  

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.