Disney Unveils New Cars App, Toys

New app to accompany line of diecast toys inspired by Cars film franchise.

Disney Consumer Products and Interactive Media has released the new app “Cars Daredevil Garage,” which lets fans collect and scan Mattel diecast cars into a stunt-filled virtual world.

This fall, DCPI will introduce Precision Series, a new line of detailed, movie-accurate collector diecast cars that feature articulated elements unique to each Cars character.

“Cars Daredevil Garage” allows fans to collect and scan any of Mattel’s 2015 mainline diecast cars into the app and use them to perform stunts in real-world environments. The free app also lets players race with Lightning McQueen and earn more racing friends through gameplay. Racers have several tracks to chose from, with additional tracks available for purchase and more tracks scheduled for release through the summer. In addition to scanning the diecast cars, players can also purchase 80-plus cars within the app.

Precision Series, created in partnership with Mattel's Toybox division, will launch at retail this fall and includes high-end, diecast cars and play sets with detailed undercarriages, PVC tires, suspension and other distinct elements tailored to each character such as light features, specialized engines and hoods that open and close. The play sets are modeled after landmarks in the Cars movies and will connect together so fans can build out the main road in Radiator Springs. All play sets light up, come with a special diecast and will have the ability to connect to other Cars story sets from Mattel.

“Cars Daredevil Garage” is available now for free for iOS devices, and Cars diecast toys are available now at mass retailers nationwide.

“Cars is one of the most popular animated film franchises of all time, and we are excited to provide fans with another way to celebrate their love for Cars in both the physical and digital worlds,” says Andrew Sugerman, executive vice president, Disney Publishing Worldwide. “In the app, children and adult fans alike will love stunting towards the finish line in true Lightning McQueen style.”