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April 6, 2018
Disney Consumer Products has introduced the newest arrival to the Disney Princess kingdom: Disney Princess Palace Pets.
The Palace Pets were first introduced in an app in June and have now arrived at stores with a new line of toys from licensee Blip Toys.
Inspired by the love for animals the Disney Princess characters display in their classic stories, the Disney Princess Palace Pets app and product collection features a range of new animal characters each of which belongs to a Disney Princess: Cinderella’s puppy Pumpkin, Aurora’s kitten Beauty, Snow White’s Bunny Berry, Belle’s puppy Teacup and Ariel’s kitten Treasure.
The Palace Pets toy line, which is now available at retailers across the U.S., includes figures, plush and play sets.
“Our new Disney Princess Palace Pets line is an immersive addition to the Disney Princess world and gives children the opportunity to extend the stories of their favorite characters while naturally tying into girls’ play patterns of nurturing and pampering,” says Chris Connolly, senior vice president, licensing, Disney Princess, DCP. “Disney is uniquely positioned to extend these classic fairy tales in an authentic and engaging way and introduce a new franchise extension by leveraging companywide synergies, namely the talented team at Disney Publishing Worldwide who has created a runaway hit with the ‘Palace Pets’ app.”
Read more about:Disney Consumer Products
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