Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
September 1, 2020
Difuzed and MGA Entertainment are collaborating on a new direction with Little Tikes, bringing everything people love about the evergreen brand into a new kids' fashion collection.
“We are truly excited to be partnering with Difuzed and introducing Little Tikes’ first apparel collection for EMEA market,” says Sandrine De Raspide, general manager, global licensing and international sales. “This new collaboration will translate the Little Tikes’ slogan, “Play Big”, into a fashion collection with bright colors, special graphics and innovative designs which will make ‘dressing up’ even more fun!”
Little Tikes is known for its childhood toys such as the Cozy Coupe, Turtle Sandbox, Cape Cottage Playhouse, First Slide, 2-in-1 Snug and Secure Swing and Easy Store 3’ Trampoline, among many other toys.
“We are very excited to be a part of the Little Tikes journey into fashion,” says Jeremy Orriss, licensing director, Difuzed. “This is not just a simple licensing deal; it’s about creating a fashion brand and bringing all the qualities that people love about Little Tikes toys into a kid’s apparel and accessories collection. We are putting together a strong collection for kids to ‘Play Big’ in.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Funko and Dunkin’ Team for Super Bowl-Inspired CollabFeb 28, 2024
PUMA Releases FENTY x PUMA Avanti PonyFeb 28, 2024
Saucony, Bodega Launch Limited-Edition Sneaker CollabFeb 28, 2024
Maurizio Distefano Licensing Celebrates 10 YearsFeb 28, 2024