Difuzed and MGA Entertainment are collaborating on a new direction with Little Tikes, bringing everything people love about the evergreen brand into a new kids' fashion collection.
“We are truly excited to be partnering with Difuzed and introducing Little Tikes’ first apparel collection for EMEA market,” says Sandrine De Raspide, general manager, global licensing and international sales. “This new collaboration will translate the Little Tikes’ slogan, “Play Big”, into a fashion collection with bright colors, special graphics and innovative designs which will make ‘dressing up’ even more fun!”
Little Tikes is known for its childhood toys such as the Cozy Coupe, Turtle Sandbox, Cape Cottage Playhouse, First Slide, 2-in-1 Snug and Secure Swing and Easy Store 3’ Trampoline, among many other toys.
“We are very excited to be a part of the Little Tikes journey into fashion,” says Jeremy Orriss, licensing director, Difuzed. “This is not just a simple licensing deal; it’s about creating a fashion brand and bringing all the qualities that people love about Little Tikes toys into a kid’s apparel and accessories collection. We are putting together a strong collection for kids to ‘Play Big’ in.”