DHX Names 'Make It Pop' Master Toy

Jakks Pacific plans dolls, dress-up and more for K-Pop inspired comedy series.

DHX Brands has appointed Jakks Pacific as the master toy licensee for its tween show "Make It Pop" in all territories outside of Europe, in a deal brokered by CPLG North America.

Jakks Pacific is planning a toy range that will include dolls, plush, dress-up, role play, girls' electronic toys and Halloween costumes and will launch at retail in 2016.

The news follows a commission from Nickelodeon U.S. for a second season of the live-action, music-infused ‎comedy series, which premiered April 6 on the network. Season one of the series will continue to roll out on Nickelodeon’s international channels throughout the year. In Canada, fellow commissioning broadcaster YTV launched "Make It Pop" on Sept. 9.

“'Make It Pop' has garnered exceptional ratings right from the start and has really hit the sweet spot of this age group," says Peter Byrne, executive vice president, DHX Brands. "It has a distinctive look and feel, and the deal with Jakks will be the foundation of a strong consumer products strategy as we appoint further licensees in core categories for this tween demographic.”