‘Daniel Tiger’s Neighborhood’ Toys to Arrive at Macy’s Toys"R"Us

Fred Rogers Productions, the children’s educational media organization behind the hit series, “Daniel Tiger’s Neighborhood,” and 9 Story Brands, its worldwide licensing agent for the popular brand, together with toy partner, JAKKS Pacific, and retail marketing agency, Licensing Street, have secured a new retail program for the preschool property in Macy’s Toys“R”Us shops.

The assortment includes eight “Daniel Tiger’s Neighborhood” toy SKUs rolling out to 200+ Macy’s Toys“R”Us shops across the U.S. this month.

Among the toys headed to store shelves are “Daniel Tiger’s Neighborhood” Deluxe Trolley, Family and Friends Figures, Goodnight Daniel Tiger and an assortment of mini-figures and jumbo plush. One of the new items, “Daniel Tiger’s Neighborhood” Ultra Jumbo Daniel Tiger plush, is a Macy’s Toys“R”Us exclusive for fall and will be featured in the retailer’s holiday toy catalog.

The toy collection will join an assortment of “Daniel Tiger’s Neighborhood”-brand products currently available online at Macy’s Toys“R”Us, including books and games.

"Daniel Tiger’s Neighborhood Plush," Fred Rogers Productions

“We’re delighted to work with 9 Story Brands and JAKKS Pacific to bring the imaginative world of ‘Daniel Tiger’s Neighborhood’ to Macy’s Toys“R”Us shoppers,” says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. “Children and families now will be able to experience the product range in a fun and exciting, play-focused environment that lets them immerse themselves in the wonder of these new toys.”

“We are excited to see ‘Daniel Tiger’s Neighborhood’ toys return to Toys“R”Us, where the brand originally launched,” says Kyra Halperin, vice president, consumer products, 9 Story. “With over 10 years on air, the demand for Daniel Tiger products continues to grow. We look forward to continued collaboration with our valued partners to enhance fans’ connections to the brand.”

“We are excited to launch this partnership with Macy’s Toys“R”Us as a perfect destination for Daniel Tiger, creating a storytelling experience where kids, parents and grandparents can bring these beloved characters home,” says Tracy Warshauer, senior vice president, marketing, JAKKS Pacific.

Premiering in 2012, “Daniel Tiger’s Neighborhood” is now in its sixth season on PBS KIDS. The series is co-produced by Fred Rogers Productions and 9 Story Media Group and animated by 9 Story’s award-winning animation studio, Brown Bag Films. 9 Story Brands holds worldwide licensing rights. The property has 50 licensees on board, including JAKKS Pacific (toys), Simon & Schuster (publishing), Crayola (coloring), Isaac Morris (apparel), Tonies (audio toy), Waloo Products (sporting goods) and more.