Sponsored By

Cribstar, Hasbro to Release More Kids’ Sleepwear

Hasbro and Cribstar have announced fall launch of new baby and kids’ collection themed to Hasbro’s family brands.

License Global

September 20, 2022

1 Min Read
Hasbro x Cribstar.
Hasbro x Cribstar.Hasbro

Following the success of Cribstar’s first collection launch of “Peppa Pig” personalization sets, a new line of “Peppa Pig” ribbed sets will be available in September. New to Cribstar’s roster are “Transformers,” which launched at the end of August and “Power Rangers” launching in September.   

The “Transformers” range will launch with their best-selling ribbed set alongside three motif sweatshirts for a mix-and-match look. The “Transformers” range has been created using the logo and shield keeping to a minimalistic and unisex style.   

In line with the 30th anniversary for “Power Rangers” in 2023, Cribstar will launch a three-SKU jumper collection in September featuring the superheroes.   

“We are excited to continue our partnership with Cribstar to create adorable pieces for little ones themed to their favorite Transformers, Peppa Pig and Power Rangers characters,” says Marianne James, vice president, EMEA and Asia, licensed consumer products, Hasbro. “With exciting new Peppa Pig content dropping through 2027 and the “Transformers: EarthSpark” and “Power Rangers Dino Fury” series premiering this fall, we’re offering fun new ways for families to show off their fandom in the form of charming baby and kidswear.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like