CreateOn Adds ‘Daniel Tiger’s Neighborhood’ to its Licensing Roster

Characters join other Magna-Tile collectibles, including Sesame Street and Dr. Seuss.
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License Global

March 31, 2022

CreateOn/Fred Rogers

CreateOn, the studio that transforms Magna-Tiles into playsets and collectibles for kids and grownups, has teamed up with Fred Rogers Productions and 9 Story Brands to bring stories, characters and visuals from the “Daniel Tiger's Neighborhood” franchise to life through Magna-Tiles.  

"The ‘Daniel Tiger's Neighborhood’ collection brings these fan-favorite characters to life through innovative designs, hands-on fun and the magic of play," says Steve Rosen, vice president, CreateOn. "’Daniel Tiger's Neighborhood’ Magna-Tile Structures help instill important developmental lessons through our unique method of storytelling which allows kids to more deeply interact with storylines by bringing them to life through creative building play." 

"Learning and hands-on play is such an important part of a child's development," says Kyra Halperin, co-vice president, consumer products, 9 Story. "This collaboration with CreateOn offers preschoolers and families a new way of building and creating at-home learning

opportunities with their favorite characters from ‘Daniel Tiger's Neighborhood.’”  

"CreateOn will provide children with a new creative avenue for immersive ‘Daniel Tiger's Neighborhood’-themed play," says Matt Shiels, vice president, business and legal affairs, Fred Rogers Productions. "We're delighted to work with CreateOn, which provides innovative ways to inspire children and help them build key developmental skills." 

Each of the three sets in the new collection features “Daniel Tiger's Neighborhood” characters on colorful, double-sided pieces that can be constructed in multiple configurations, allowing kids to strengthen their problem-solving and fine motor skills as they play. Sets are for children ages three and up and are available on

 and Along with licensing partnerships with brands like “Sesame Street,” Dr. Seuss, the World of Eric Carle, The Beatles and The Grateful Dead, CreateOn also produces its own proprietary series of Magna-Tiles Structures sets and customizable photo sets under the Photo Tiles brand name. 

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