Crayola Imagines New Line of Developmental Toys

Crayola has granted A1 Toys the rights to develop and produce a collection of preschool toys under the Crayola brand name.

The new toys will aim to assist in the development of cognitive, problem solving and fine motor skills in young users.

In a separate deal, Crayola and A1 Toys have inked an agreement that will see the toymaker produce Crayola Slyme, a branded range of slime featuring Crayola’s colors.

“Building on the success of the Crayola Dough launch, we are excited to grow our partnership with Crayola and look forward to seeing what our second year brings,” says Scott Davis, president, A1 Toys. “Crayola Preschool will launch in the North American market and Crayola Slyme will be available in more than 15 countries by this fall.”