Crafthub Taps Mix Licensing Group for Global Licensing

Crafthub has chosen Mix Licensing Group (Mix) to build global partnerships for its line of unique wooden puzzles. Following Crafthub’s licensed Warner Bros. Discovery Global Consumer Products IPs, including Harry Potter and Batman, Mix will build strategic partnerships with studios, sports leagues and brand owners looking for a fresh approach to the puzzle category, emphasizing unique and giftable products. The partnership will enable Crafthub to expand into brick-and-mortar retail stores globally this year.

“It’s exciting to see an emerging company build such organic success with a new take on a product that has been a staple in homes of families around the world for hundreds of years,” says Andi Scher, managing director, Mix Licensing Group. “Not only do wooden puzzles scratch an itch for modern families looking for more sustainable options, but there’s something special about getting fans to engage with a brand off a screen for hours on end. The licensing possibilities are endless.”

“We quickly learned the impact of brand licensing when our Harry Potter puzzles caught fire during Black Friday this past year,” says Patrick Monaco-Sorge, co-founder, chief executive officer, Crafthub. “We look forward to working with Mix Licensing Group to build meaningful partnerships that will solidify Crafthub as a leading licensee in the puzzle category.”

Crafthub will launch new licensed puzzles in 2024, including “Lord of the Rings,” “Game of Thrones,” Smurfs and “Attack on Titan.”