CPLG to Rep Carte Blanche Group

The Carte Blanche Group has appointed CPLG to represent the Me to You property in Benelux, the Nordics and Central Eastern Europe.

Carte Blanche is a U.K. greeting card and gift company known for its Tatty Teddy, My Dinky Bear, Tiny Tatty Teddy and Hotchpotch character brands. The company develops cards, plush and gifts with its 130 licensees worldwide and listings in major retailers throughout key markets.

“The properties in Carte Blanche’s brand portfolio have classic and enduring cute appeal which attracts consumers of all ages,” says Maarten Weck, executive vice president and managing director, CPLG. “These proven strengths and the extensive artwork of the brands make them ideal properties with which to develop robust licensing programs. We’re delighted to be working with the Carte Blanche team to grow their business and brands in Benelux, Nordics and CEE.”

CPLG has experience with character brands, having recently brokered a deal between Line Friends and GB eye for the BT21 character line.