New collabs with Sanrio and “Overwatch” were some of the highlights at this year’s event.

License Global

July 19, 2019

1 Min Read

Lifestyle and fashion brand Tokidoki showcased exclusive licensed merchandise and product activations at this year’s Comic-Con.

This year’s slate of new products included collaborations with Sanrio and Activision Blizzard’s Overwatch. Other Tokidoki’s exclusive Comic-Con merchandise included:

  • Kitty Mermaid hoodies;

  • Cali Dreaming hoodies;

  • Grey Tiger tees;

  • Face off Dragon hoodies; and

  • Cotton Candy Dreamin’ bag prints.

The company also hosted SDCC fan events, such as

  • A signing with Simone Legno, creative director, Tokidoki;

  • BAIT store pop-up and a

  • IT’SUGAR store pop-up

To stay up to date on the latest news from the event, check out our continuing coverage from the show floor.

Read more about:

Comic ConTokidoki

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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