License Global
July 19, 2019
Lifestyle and fashion brand Tokidoki showcased exclusive licensed merchandise and product activations at this year’s Comic-Con.
This year’s slate of new products included collaborations with Sanrio and Activision Blizzard’s Overwatch. Other Tokidoki’s exclusive Comic-Con merchandise included:
Kitty Mermaid hoodies;
Cali Dreaming hoodies;
Grey Tiger tees;
Face off Dragon hoodies; and
Cotton Candy Dreamin’ bag prints.
The company also hosted SDCC fan events, such as
A signing with Simone Legno, creative director, Tokidoki;
BAIT store pop-up and a
IT’SUGAR store pop-up
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from the show floor.
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