Character Options Wins Master Toy License for Postman Pat

Entertainment Rights has signed a deal with Character Options, part of the Character Group, for the master toy licensee for Postman Pat in the UK and Republic of Ireland.

The agreement covers toys, playsets, plush, and collectibles. Under the deal, Character Options will begin

developing new product lines for Postman Pat to go in store early 2009. This will coincide with the new series, which airs on CBeebies and BBC Two.

Entertainment Rights has 80 episodes of Postman Pat in its catalog exclusively licensed to the BBC. The new series of 26 x15-minute episodes sees Postman Pat promoted to head of Special Delivery Service (SDS). 

Entertainment Rights has also penned a multiyear partnership with London theater West End producer Duo Entertainment to produce live events for its Basil Brush character.

Duo produced Basil’s 2006–07 theater tour called The Fox Factor and other customized shows for theme parks. The new slate includes Basil of the Caribbean national tour, pantomimes from 2008, and summer residencies in leisure attractions across the UK.

A new 13-part season of “The Basil Brush Show” began airing on CBBC in September and is scheduled to repeat every Friday on BBC1. The agreement with the BBC brings the total number of episodes of “The Basil Brush Show” under license to 78, with a long-term broadcast platform secured.