Sponsored By

Celebrate Super Bowl LVIII with Mattel Barbie, Little People and UNO

San Francisco 49ers and Kansas City Chiefs fans can pre-order keepsakes to commemorate their favorite team and players.

License Global

January 30, 2024

2 Min Read
Barbie NFL Super Bowl Champion doll dressed in specialty fan gear, the Super Bowl-themed UNO Fandom deck and Little People figures.
Barbie NFL Super Bowl Champion doll dressed in specialty fan gear, the Super Bowl-themed UNO Fandom deck and Little People figures. Mattel Creations

With the Super Bowl fast approaching, Mattel Creations is kicking off the competition with three NFL and NFL Players Association officially licensed Super Bowl LVIII collectibles to celebrate this year’s championship. Starting today, fans of the San Francisco 49ers and Kansas City Chiefs have a chance to score big by pre-ordering the Fisher-Price Little People Collector Super Bowl set featuring detailed NFL player figures to honor this year’s champions; the first-ever Barbie NFL Super Bowl Champion doll dressed in specialty fan gear; and the Super Bowl-themed UNO Fandom deck to liven up any family game night. All three made-to-order Super Bowl LVIII collector sets are exclusively available at MattelCreations.com/thebiggame; only the winning team’s orders will be fulfilled.  

“As football fans across the country get ready for The Big Game, we’re thrilled to offer San Francisco 49ers and Kansas City Chiefs superfans the chance to commemorate a historic win with these special collectibles from our Fisher-Price, Barbie and UNO brands,” says Lisa McKnight, executive vice president, chief brand officer, Mattel. “Whichever team reigns supreme on Feb. 11 Mattel Creations is the place to find that must-have piece of Super Bowl LVIII memorabilia worthy of any collection.”  

The Little People Collector Super Bowl LVIII Champions set will showcase three NFL players and one “super fan” as Little People figures, representing either the San Francisco 49ers or Kansas City Chiefs. After the champion is crowned, the set will be fine-tuned to ensure accuracy with each football player figure wearing a version of the jersey that their real-life NFL counterpart wore during the game. The special-edition Barbie will arrive dressed in the winning team’s jersey and sporting a hat and foam finger with the Super Bowl LVIII logo. The Super Bowl LVIII UNO Fandom deck honors the 2024 Super Bowl champion, with premium packaging featuring the team’s official logo, cards featuring team players and one collectible foil card in every deck.  

Fans and collectors can place their preorders through Feb. 25 at MattelCreations.com/thebiggame, with items shipping beginning Aug. 1. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like