Limited-edition line of King Jr. Meal toys will feature six interactive toys inspired by the PAW Patrol pups.

License Global

September 26, 2023

2 Min Read
Toys from the “PAW Patrol: The Mighty Movie” King Jr. Meal.
Toys from the “PAW Patrol: The Mighty Movie” King Jr. Meal.Burger King

Burger King is teaming up with Paramount Pictures and Nickelodeon on a line of limited-edition King Jr. Meal toys in honor of the upcoming theatrical release of “PAW Patrol: The Mighty Movie,” produced by Spin Master Entertainment, which is set to arrive only in theaters Sept. 29 in the U.S. 

Available at participating restaurants nationwide while supplies last, the exclusive line of PAW Patrol kids’ toys feature six collectibles inspired by characters from the hit franchise – Rubble, Liberty, Rocky, Chase, Marshall and Skye. Each individual toy features a distinctive interactive element that draws inspiration from the unique attributes and abilities of the character they’re based on: 

  • Rocky: Press down the head of this wearable toy to light up the power crystal inside his badge. 

  • Skye: Propeller-powered flying toy soars up to five feet. 

  • Chase: Pull the toy backwards and release for speedy action. 

  • Liberty: Spring-loaded launcher toy.  

  • Marshall: Light-up toy’s power crystal lights up and flashes. 

  • Rubble: Launching toy speeds forward and spins around in circles. 

“When Burger King received the call from ‘The Pup-Pad’ to collaborate with Paramount Pictures and Nickelodeon in celebration of the new PAW Patrol movie, we immediately jumped on the case to create a line of collectable King Jr. toys that we knew both our junior BK fans and their pawrents would love,” says Pat O’Toole, chief marketing officer, Burger King North America. “This collaboration is the perfect way for families to celebrate the film while having it their way at Burger King.” 

“We’re thrilled to unleash our partnership with Burger King, giving fans the chance to celebrate ‘PAW Patrol: The Mighty Movie’ both in theaters and at Burger King restaurants this September,” says Irene Trachtenberg, senior vice president, worldwide marketing and partnerships, Paramount Pictures. 

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