Bulldog Licensing to Build on Kindi Kids Rapid Rise to Success

Named a top toy for Christmas by Argos, Kindi Kids is growing rapidly in their second most popular global market, the U.K.

License Global

November 18, 2019

Having sold 12,500 dolls just six weeks from launch in the U.K., with more than 36 million YouTube channel views globally, Kindi Kids is the new focal toy range and kindergarten brand facing incredible success in Q4.

Bulldog Licensing, who manages the U.K. licensing program for the Kindi Kids brand, is now looking to introduce new brand extensions and consumer products for the toy range in 2020.

“Kindi Kids has gotten off to a flying start in the U.K. and the sales are phenomenal even at this early stage,” says Vicky Hill, licensing director, Bulldog Licensing. “With such a strong consumer appetite for the brand, there’s no doubt that the new kid on the preschool block will form the foundation for a hugely successful licensing program, and we’re excited to discuss this further with licensees from a range of categories on the back of BLE.”

Receiving an overwhelmingly positive response from their brand introduction at Brand Licensing Europe, Bulldog is building on the success of the quirky, colorful bobbleheads, and building on their presence in toy aisles across YouTube with a new consumer product range coming in the new year.

“The

marketing support for the toy range for the launch and throughout Q4 is incredible and is certain to continue the brand’s early success,” adds Hill. “Announcements concerning major categories including apparel, accessories and home will be coming soon.”

Introduced at New York Toy Fair 2019 by Moose Toys, the Kindi Kids brand is now working with global influencers with giveaways, activity packs and dedicated content as well as taking over the Netmums home page.