Bulldog Announces New Appointments

has welcomed Alex Salisbury to its team as senior licensing manager, covering categories such as publishing and toys for all brands. 

Salisbury was previously at Paramount, where she held roles as retail licensing manager (U.K., Eire), senior category manager, (hardlines, U.K., Eire) and senior category manager (toys, EMEA, ANZ). Prior to that, Alex had also been employed at Wicked and Mattel. 

Along with Salisbury’s arrival, Sophie Yates has been promoted within the team from licensing executive to brand manager. Yates’s key responsibilities in the new role will be to establish strategies and targets for the growth of the brands in Bulldog’s portfolio, and to work with licensing and creative teams to ensure those goals are met. 

“It’s a pleasure to have Alex join us with her extensive experience, and Sophie’s promotion is extremely well-deserved too,” says Rob Corney, managing director, Bulldog Licensing. “I look forward to working with them both in their new roles.”