Build-A-Bear Workshop, WeWearCute Team for Plush CollectionBuild-A-Bear Workshop, WeWearCute Team for Plush Collection

TikTok’s leading product content creators, WeWearCute, have partnered with Build-A-Bear for a new collection that brings Emma and Ashley’s fashion flair to customized furry friends and coordinating apparel. WeWearCute licensing is managed by The Joester Loria Group, in partnership with TTPM Influencer Talent Management.

“We are excited to begin a strategic partnership between TikTok influencers WeWearCute and Build-A-Bear Workshop,” says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. “As leading lifestyle and content producers, Ashley and Emma were directly involved in the design inspiration of this new furry friend capsule collection.  We believe their millions of fans and followers will find that this new collaboration captures the style, creativity and energy for which WeWearCute has become known.” 

The colorful WeWearCute teddy bears and stylish apparel will be promoted across all Build-A-Bear social media channels, online and in-store, as well as be featured on WeWearCute’s TikTok channel to its millions of followers. 

This collection will be available in all Build-A-Bear Workshop stores and online at www.buildabear.com in late December.