“We are excited to begin a strategic partnership between TikTok influencers WeWearCute and Build-A-Bear Workshop,” says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. “As leading lifestyle and content producers, Ashley and Emma were directly involved in the design inspiration of this new furry friend capsule collection. We believe their millions of fans and followers will find that this new collaboration captures the style, creativity and energy for which WeWearCute has become known.”
The colorful WeWearCute teddy bears and stylish apparel will be promoted across all Build-A-Bear social media channels, online and in-store, as well asbe featured on WeWearCute’s TikTok channel to its millions of followers.
This collection will be available in all Build-A-Bear Workshop stores and online at www.buildabear.com in late December.
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