Build-A-Bear Workshop, WeWearCute Team for Plush CollectionBuild-A-Bear Workshop, WeWearCute Team for Plush Collection
The TikTok stars have created a line with Build-A-Bear.
November 18, 2020
TikTok’s leading product content creators, WeWearCute, have partnered with Build-A-Bear for a new collection that brings Emma and Ashley’s fashion flair to customized furry friends and coordinating apparel. WeWearCute licensing is managed by The Joester Loria Group, in partnership with TTPM Influencer Talent Management.
“We are excited to begin a strategic partnership between TikTok influencers WeWearCute and Build-A-Bear Workshop,” says Jennifer Kretchmar, chief digital and merchandising officer, Build-A-Bear Workshop. “As leading lifestyle and content producers, Ashley and Emma were directly involved in the design inspiration of this new furry friend capsule collection. We believe their millions of fans and followers will find that this new collaboration captures the style, creativity and energy for which WeWearCute has become known.”
The colorful WeWearCute teddy bears and stylish apparel will be promoted across all Build-A-Bear social media channels, online and in-store, as well as be featured on WeWearCute’s TikTok channel to its millions of followers.
This collection will be available in all Build-A-Bear Workshop stores and online at www.buildabear.com in late December.
About the Author(s)
You May Also Like
Sesame Workshop: Smarter and StrongerDec 05, 2023
The 2024 License Global Toy ForecastNov 30, 2023
L.O.L. Surprise! Celebrates the 50th Anniversary of Hello KittyDec 07, 2023
Disney’s ‘Frozen:’ Not Cooling DownDec 02, 2023