Build-A-Bear Expands into Publishing

Build-A-Bear Workshop has partnered with Signature Publishing to launch a standalone Build-A-Bear Workshop magazine.

The magazine will be targeted toward children, aged 6-12, and will feature puzzles, posters, coloring and more. Furthermore, the launch issue will come with a bespoke bear to dress up as well as a set of badges for children and the bear.

The Build-A-Bear Workshop magazine will launch March 29 throughout the U.K. at Build-A-Bear Workshop locations and a variety of supermarkets and newsagents. The launch will also coincide with the brand’s 20th anniversary.