The magazine will be targeted toward children, aged 6-12, and will feature puzzles, posters, coloring and more. Furthermore, the launch issue will come with a bespoke bear to dress up as well as a set of badges for children and the bear.
magazine will launch March 29 throughout the U.K. at Build-A-Bear Workshop locations and a variety of supermarkets and newsagents. The launch will also coincide with the brand’s 20th anniversary.
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