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December 1, 2023
Social media personality, Moriah Elizabeth, has partnered with Bonkers Toys to launch a Mystery Plush set inspired by the characters that have charmed millions of fans. The Moriah Elizabeth 6-inch Mystery Plush Series 1 hits mass retail for the first time and is available at Walmart stores nationwide.
The Mystery Plush comes in vibrant colors and soft material, and includes Elizabeth’s characters, such as Pickle, Georgie and Cousin Derp. The series is blind-boxed, and the products will roll out to all major retailers in the U.S. in spring 2024.
“I am thrilled to partner with Bonkers,” says Elizabeth. “The leap into retail is a huge step. It’s so exciting that people can now take my characters right off the shelf and home with them. This is a whole new way for me to share my creativity, and hopefully bring a little more joy into the world.”
“Moriah Elizabeth has combined her passion for crafts, character creation skills and hilarious personality to become one of the top DIY art and craft channels on YouTube, with over 9 million subscribers,” says Dan Meyer, head, brands, Bonkers Toys. “We are excited to launch her adored characters at retail, crafted with the utmost care and quality that Bonkers is known for.”
“Moriah has had tremendous success with direct-to-consumer launches in the past, and now she can reach her legions of fans with our products that are now available at major retail,” says Brian Bonnett, chief executive officer, Bonkers Toys.
Bonkers has plans to launch a comprehensive Moriah Elizabeth toy line in fall 2024, including full-size plush, collectible figures and giant mystery eggs.
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