Bill Sinacore Joins PlayMonster

PlayMonster has announced the appointment of Bill Sinacore to the role of associate vice president, national accounts, Walmart, effective immediately.

Sinacore will oversee the company's growing relationship with Walmart – including e-commerce and retail – while working to develop the company's departmental expansion which will include games and puzzles, arts and crafts and infant/toddler/preschool.

Sinacore is a seasoned sales and marketing executive, with more than 30 years of experience in the toy, craft, infant, pharma and apparel industries. He brings a long history in marketing management, customer relationship management and data analytics, which translates to histrack record of success in the retail sector. Sinacore spent more than 10 years as national sales director with LeapFrog Enterprises, where he brought a portfolio of education-based children's entertainment to classrooms and homes across North America. He also brings more than seven years’ experience with the LEGO Group, where he was responsible for building relationships with retailers across the U.S.

"Bill has a true understanding of families and what it takes to capture their attention in the toy aisle," says Scott Flynn, vice president sales and marketing, PlayMonster. "His retail acumen and cross-category experience are exactly what we need as we deepen our relationship and product offering with Walmart, and bring our growing line of PlayMonster titles into new departments."