Bill Sinacore Joins PlayMonster

Sinacore will oversee the company's growing relationship with Walmart – including e-commerce and retail – while working to develop the company's departmental expansion which will include games and puzzles, arts and crafts and infant/toddler/preschool.

Sinacore is a seasoned sales and marketing executive, with more than 30 years of experience in the toy, craft, infant, pharma and apparel industries. He brings a long history in marketing management, customer relationship management and data analytics, which translates to histrack record of success in the retail sector. Sinacore spent more than 10 years as national sales director with LeapFrog Enterprises, where he brought a portfolio of education-based children's entertainment to classrooms and homes across North America. He also brings more than seven years’ experience with the LEGO Group, where he was responsible for building relationships with retailers across the U.S.

"Bill