BBCW Adds 'Hey Duggee' Master Toy

BBC Worldwide has appointed Jasnor as the master toy licensee for “Hey Duggee” in Australia and New Zealand.

Jasnor will distribute the toy line from the brand's U.K. master toy partner, Golden Bear. Products such as Duggee and Squirrel soft toys, which include talking versions featuring key phrases from the show, will launch in time for Christmas. Other products in the line include character figurines and play sets that will be released next year. A selection of the toys will feature collectible badges, reflecting the rewards that the Squirrels earn in the show.

In addition, “Hey Duggee” DVDs and books will also be launched in the region, as well as two "Hey Duggee" book titles from Penguin Random House–The Best Scarecrow Ever and the Squirrel Club Sticker Activity Book.

“With its engaging and entertaining stories and colorful and loveable characters, 'Hey Duggee' offers a treasure trove of opportunities,” says Brigid Roberts, retail and licensing manager, BBC Worldwide Australia & New Zealand. “We’re very excited to be partnering with Jasnor to bring some fantastic new products to fans in Australia and New Zealand.”