BBC Studios Secures Golden Bear as Licensee for ‘Supertato’

BBC Studios has announced that it has expanded its partnership with Golden Bear to include children’s show “Supertato.”  

Golden Bear, which is already master toy partner for BBC Studios properties “Hey Duggee” and “Something Special,” will create a range of “Supertato” character plush toys, set to hit retail in AW24. Samples of these plush toys were on display at Brand Licensing Europe (BLE) for the first time.

“We are delighted to have been granted the rights for Supertato, extending our long-term partnership with BBC Studios,” says Barry Hughes, managing director, Golden Bear Toys. “We were big fans of the original book and love the TV show adaptation. We can’t wait to get ‘Supertato’ and Evil Pea toys into the hands of our preschool superheroes.” 

“We are so pleased to have secured Golden Bear as Supertato’s master toy partner,” says Julie Kekwick, head, hardlines, BBC Studios. 

Additionally, Rainbow Productions debuted the brand-new “Supertato” costume character at BLE. Plus, a digital album featuring music from the series will be released by Demon Music on Oct. 13.