“We are excited about bringing one of our jewels to a trusted partner like Basic Fun!” says Casey Collins, general manager and senior vice president, entertainment and licensing, Hasbro. “For years, the company has become an important collaborator of ours, effectively managing many of our classic vault brands. Tonka is perhaps the biggest of them all, and we know the program is in great hands with the Basic Fun! team and their vision to reimagine the brand for today’s kids.”
The new focus of the partnership is to leverage the globally-renowned Tonka brand to reimagine new products and inspire children of all ages to play outside, as the founders of Tonka intended when creating the product in 1946.
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