Bandai Namco Toys & Collectibles America Launches Vital Hero: ‘Batman’

Bandai Namco Toys & Collectibles America, with Warner Bros. Discovery Global Consumer Products, has announced the release of the second wave of the wearable active band, Vital Hero. With similar features to the Digimon collection, the latest version will be centered around “Batman.” 

Featuring a full-color LED display screen and a built-in vital activity monitor, DC’s Caped Crusader will be a playable character compelling the user to complete exercise duties of walking, sprinting, jumping, and more. Each mission and daily activity strengthens the digital super hero, making him more powerful and adept at fighting for justice. 

“The Vital Hero interactive band combines gaming and staying active in a rewarding way,” says Tanya Sexton, director, brand toys, Bandai Namco Toys & Collectibles America. “Kids have their favorite super hero, ‘Batman,’ alongside them to complete missions and watch as ‘Batman’ powers up to new levels. We’re living in times where kids are excited to play with technology, so it’s a win for parents to have this gamified wearable band that keeps kids engaged and physically active.” 

Players can save the day with DC’s Dark Knight through in-device battles or by joining others through the app, available to download on Android and iOS devices. Each Vital Hero band is compatible with an NFC device: phones, tap-to-pay stations, and specific game consoles. A battle will automatically start if players hover their band screen over the NFC device. Battling anywhere will strengthen a character. Plus, a booster Memory Card pack is available with over 15 DC Heroes and Villains (sold separately) to extend the gameplay. 

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Vital Hero: Batman officially launches in August.