Plainview Shoes will produce a new collection inspired by Catan’s themes of trading, building and settling.

License Global

July 27, 2021

3 Min Read
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Asmodee Entertainment is pleased to announce a new partnership with Plainview Shoes to extend the Catan brand to a collection of footwear coming in 2021. 

Asmodee is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

“When Lyndon first talked about adding a board game brand to our portfolio, I had one hope: please let it be Catan,” says David Harris, creative director, Plainview. “Catan has a unique design language, and within the fan community, there are many in-jokes around trading, building and settling. Concept works are already on the way, and we are looking forward to the day when we can show more.”

Plainview will now turn their talents to producing a new collection inspired by Catan’s themes of trading, building and settling, meaning fans of the game will soon be able to settle their heels in style. 

“We are excited that we can add Catan to our portfolio of gaming footwear,” says Lyndon Tucker, president, Plainview Shoes. “After partnering with Capcom for footwear based on various videogames, Catan was the logical choice for us to expand into tabletop games and its huge fan base. Catan is the premier board game of our time. It truly is a modern classic, and many of us let this quirky German board game into our lives in our 20s. Catan is both full of nostalgia and very current, with its central element of cooperative competition for the good of all and the stewardship of natural resources. Gaming properties in the licensed footwear space are greatly underrepresented, and we know there are a great many fans out there who look to express themselves with gaming-inspired footwear.”

Since its creation in 1995 by Klaus Teuber, Catan and its many expansions have sold more than 32 million games around the world. The game is published in more than 40 languages and is sold in more than 70 territories. The game enjoys growing success as a lifestyle brand through Asmodee Entertainment’s strategic partnerships with premium brand licensees. The collaboration with Plainview is one of several announced in recent months. 

“We know how important Catan is for its fans,” says Alexander Thieme, licensing manager, Asmodee Entertainment. “Trading, building and settling is an integral part of many of their social lives, be it through their regular gaming nights or through Catan tournaments. The game is a regular social anchor for many, and with its elegant, nature-focused design elements it has already become a lifestyle brand. It is great to see Plainview coming on board as one of the first apparel licensees in the U.S., following Hot Topic.” 

The Catan collection from Plainview is due for a North American launch in 2021, with more details expected soon.

Asmodee is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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