American Girl has teamed with How to Cake It to throw an '80s-themed virtual party for the newest American Girl historical doll, Courtney Moore.
The exclusive "Party Like It's 1986" event will feature '80s-themed baking, crafts and giveaways. It is open only to American Girl fans who are Gold and Berry AG Rewards members. American Girl's virtual bash will be hosted by How to Cake It's Yolanda Gampp on Sept. 26.
The How to Cake It and American Girl relationship was facilitated by The Brand Liaison, licensing agent for How to Cake It. The Brand Liaison will be exhibiting at this year’s Festival of Licensing where the agency will be on hand to discuss potential deals for clients such as How to Cake It.
"Get your neon clothes, side ponies, bangle bracelets and, of course, your favorite American Girl dolls ready for this free '80s party with host Yolanda Gampp!" says Jamie Cygielman, general manager, American Girl. "We are thrilled to once again team up with How to Cake It and bring the magic of an American Girl party to life—this time in celebration of Courtney, our latest historical character from 1986."
American Girl's Courtney Moore doll is highlighted by her '80s style and a story that reflects women's historical achievements that occurred in the decade. The American Girl and How to Cake It partnership is the second partnership for the brands this year. Both companies hosted a previous virtual party last May.
"How to Cake It is always looking for new ways to provide real value to our customers in the form of inspiration, education, entertainment, and support through the intersection of content, consumer products and live, community-building experiences," adds Connie Contardi, co-founder and co-chief executive officer, How To Cake It. "Our brand mission is fully aligned with American Girl so this continued collaboration is a truly authentic partnership which will bring happiness and joy to our communities."