Acamar Films, Voxly Digital Launch 'Bing Time'

Acamar Films, producers of the pre-school series “Bing,” are set to launch of “Bing Time,” an interactive Amazon Alexa Skill.

Developed in partnership with voice design agency Voxly Digital, “Bing Time” brings together new scriptwriting and technical innovation to deliver exclusive audio stories and play-along games, in addition to a selection of “Bing” music and songs.

“We are thrilled to be able to launch Bing’s fantastic new Alexa Skill with Amazon’s Kids+, and can’t wait for ‘Bingsters’ to start exploring our new digital innovation,” says Jodie Morris, chief content and audiences officer, Acamar Films. “As with everything we do, we have designed ‘Bing Time’ to serve the needs of our treasured young audience, and - working alongside the wonderful team at Voxly Digital - I think we have succeeded in delivering something really quite exceptional; providing children with a brand new, immersive way to deepen their relationship with our stories and characters.”

Designed for “Bing’s” young audience, the Skill responds to the rhythm of a child’s day; encouraging movement and active play during the morning and afternoon, while offering bedtime stories and sleepy music in the early evening.

 “We wanted to design an experience which was fun and easy for the whole family, so we created a fluid and easily navigable voice app, which gives users what they want quickly: amazing ‘Bing’ content,” says Ravi Lal, chief executive officer, Voxly Digital. “Behind the scenes, the team put a lot of thought into creating an incredible user experience. Working with Acamar Films, we've really pushed the capabilities of the Alexa platform; leveraging videos, animation and recorded audio to bring the world of ‘Bing’ and his friends to life.”

The 'Bing Time' Alexa Skill is a further extension of Acamar Films’ digital program for their pre-school property, which also includes the mobile app “Bing: Watch, Play, Learn.”

“Bing Time” will be exclusively launched via Amazon Kids+ from July 21, with a general audience release scheduled for December.