‘Zoonicorn‘ Licensees, United Smile and Jay@Play, Forge Alliance

“Zoonicorn” master toy licensee, United Smile, has forged a strategic alliance with fellow licensee, Jay@Play, whereby Jay@Play will serve as its exclusive “Zoonicorn” distributor for the U.S. market. 

United Smile will leverage Jay@Plays’s extensive retail relationships and market position as it rolls out a range of branded “Zoonicorn” products beginning in 2024, including playsets, mini-playsets, figurines, plush and animated plush.  

Jay@Play which has returned to the “Zoonicorn” family with its own licensing agreement, is now releasing “Zoonicorn”-branded products under its Happy Nappers line, which includes the “Zoonicorn” Photoflix Huggable Digital Friend Plush, featuring a multimedia player and selection of “Zoonicorn” episodes, as well as a popular sleep sack. 

“Zoonicorn’s” seven-minute episodes are produced by Toonz Entertainment and Zoonicorn LLC and distributed by Toonz Entertainment. In the U.S., “Zoonicorn” episodes can be found on Peacock TV, Happy Kids TV and Kidoodle, as well on streaming services around the world. The companies recently announced a new deal to greenlight Season 3 of the popular preschool series. Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing. 

Related:Zoonicorn, Toonz Entertainment Greenlight ‘Zoonicorn’ Season 3 and New Consumer Products

“This partnership with Jay@Play enables us to take full advantage of the rapidly accelerating momentum and broadening consumer affinity for the ‘Zoonicorn’ brand,” says Josue Rosenzweig, president, chief executive officer, United Smile. “The leverage and market positioning we are looking to secure for our ‘Zoonicorn’ products at retail is enhanced immeasurably by this new collaboration.”