Samsung Collaborates with Maison Margiela

Samsung Electronics and Maison Margiela, the Parisian haute couture house, announced their second collaboration to create a special edition of the Galaxy Z Flip5. This collaboration further expands the partnership by embracing the brand identities of both Samsung Galaxy and Maison Margiela to deliver a device for people desiring freshness and unconventionality. 

“Samsung and Maison Margiela have continued to surprise the industry by breaking conventions and norms, and support those who seek individuality,” says Stephanie Choi, executive vice president and head, marketing, Mobile eXperience Business, Samsung Electronics. “This second collaboration between the two brands brings together fashion and technology by approaching a high-tech device in a way similar to the construction of an haute couture garment. Through this collaboration, we want consumers to discover their own identity and express it without limitation.”  

The Galaxy Z Flip5 Maison Margiela edition features a rear glass with a design that shows the inner workings of a Maison Margiela jacket enhanced by the silver and metallic effects, a color exclusive to this special edition, using a signature technique of the fashion house. The flap leather case captures the artistry of the atelier’s craftsmanship, showcasing black leather, woven fabric and genuine fabric logo labels. The handwoven stitching on the cover’s back epitomizes Maison Margiela’s “Work-in-Progress” design identity. Opening the device reveals the pocket pattern while closing it hides the pattern. 

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The Flipsuit case comes with two Flipsuit cards adorned with a paint splatter design and a silver plate, both of which display the Maison Margiela’s numbering design. When the card is attached to the back of the Z Flip5, the device adopts a new theme. Every detail of the new theme is displayed on the Flex window, which originates from Maison Margiela’s artisanal collection.