OnChain Studios Inks Multiyear Cryptoys Partnership with NASCAR

OnChain Studios has announced a multiyear partnership with NASCAR to create a line of playable and collectible digital toys to be sold and featured on Cryptoys, a new digital toy company that combines toys, gaming and entertainment. 

The partnership will bring NASCAR’s brand into an interactive world where fans of the sport can collect, trade and play with digital toy race cars. 

The collaboration will take NASCAR fans from the racetrack into a digital world where collectors will be able to unbox their digital toys and take them out for a test drive in the expansive and playable Cryptoys universe. 

“NASCAR will be the first sports franchise in the Cryptoyverse, offering a new way for collectors and fans to engage with the exciting world of stock car racing,” says Will Weinraub, chief executive officer, co-founder, Cryptoys’ parent company, OnChain Studios. “We’re looking to build fun and new digital NASCAR experiences together.” 

“Cryptoys builds amazing digital toys, has a passionate community and offers another high-quality experience for fans to engage with NASCAR,” says Mitch Rasmussen, director, Web3, NASCAR. “Will has assembled an incredible team, and we are excited to help bring their vision for the future of play to life. This collaboration reinforces how NASCAR is tapping into emerging technology to reach new and existing fans in the spaces and places where they prefer to participate.”