Sponsored By

ZAG, Paris City Hall, UNICEF Team for Health PSA

The PSAs aim to teach kids about healthy hygiene habits as they begin to integrate back into normal life.

License Global

August 4, 2020

1 Min Read

In conjunction with Paris City Hall and in association with UNICEF, ZAG and ON kids & family (Mediawan Group) are helping to provide hygiene information to children in a manner they can easily understand with a new PSA, featuring the superhero stars of the action-comedy series, ­­­“Miraculous- Tales of Ladybug & Cat Noir.”

“With so many challenges facing the world now, our mission was to develop an initiative that focused more on creating solutions that teach and educate children in a positive and protective way instead of perpetuating fear,” says Jeremy Zag, chief executive officer and founder, ZAG. “We would like to thank UNICEF for choosing ‘Miraculous’ to convey an important message that we are so proud to stand behind. Our studios and our superheroes will always be ready to fight for a good cause, and we are very happy to be supported by all our global partners in the production of this PSA.” 

In the new PSA, which is being translated into eight languages, Ladybug and Cat Noir teach children how to practice effective handwashing, hygienic sneezing, social distancing and more, to help keep family, friends and the community safe.

"At the heart of this unprecedented crisis where children are considered adults, there was a need to find a way to make them aware of the importance of protecting themselves and others by staying fun and childlike while relieving anxiety,” says Aton Soumache, president and co-founder, ON kids & family. “And who better than their two favorite superheroes to make the message the most effective? We are fortunate to be the producers of a series with two aspirational and reassuring superheroes, known around the world and unanimously supported by our broadcasters.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like