Zag Expands 'Miraculous' Program

As of now, there are more than 300 licensees for "Miraculous," which is aired in 120 countries and clocked in more than 17 billion online watch-time minutes since its premiere in 2015, says Zag.

“It’s hard to mention only one alliance we are looking forward to,” says Andre Mayer, president, global brand strategy and consumer products, Zag Animation. “2018 is to be the biggest year so far for the show.”

Let’s start with its digital ventures: there’s a new web series that will feature the “chibi” style versions of the series’ characters later this year, and a “Miraculous” global game from Tab Tale, which debuted last month. In apparel, there’s Guess Kids for the Guess x Be Miraculous Ladybug Fashion kids’ capsule line, featuring designs pulled directly from or influenced by the series. The line, described by Mayer as “cool and classy,” is for girls and boys, ages 6 to 12, and in stores now.

In the collectibles department, Funko has released a trio of collectible vinyl figures including Ladybug with Tikki, Cat Noir with Plagg and Hawk Moth. In the summer, PEZ will have “Miraculous” candy dispensers at retail stores in France, Spain, Italy, Germany and the U.K., in a deal brokered by Team! License, Zag’s licensing agent in Germany.

This fall, Zag will have several ways to reach its “Miraculous” global audience. A worldwide promotion is planned with Burger King, while a live musical based on the series is in development for Europe and Latin America. Ferrero’s “Miraculous” Kinder Surprise, Kinder Joy and chocolate Easter eggs will also roll out in 2018 and 2019 and a Monopoly Jr. game from Winning Moves will be released before Christmas this year in EMEA.