‘YooHoo’ to Expand in Russia, CIS

“YooHoo to the Rescue” finds a home in Russia and CIS courtesy of licensing agent brand4rent.

License Global

July 16, 2019

1 Min Read

Following the successful launch of “YooHoo to the Rescue” on Russian station Carousel TV, Aurora World is looking to expand licensing deals in Russia and CIS.

After the show’s nationwide launch, Aurora World has launched TV commercials in Russia for the brand-new line of “YooHoo” plush toys inspired by the new series. “YooHoo’s” Russia and CIS agent brand4rent is also planning to launch licensed products in key categories such as publishing, outdoor, confectionery, art and crafts, fashion and accessories.

Licensed products already in the works for the series include stickers, mini figurines and trading cards (Panini), baby products (Nuvita), toiletries (Apple Beauty) and magazines (Kennedy Publishing).

Aurora World, a leading character and content company and owner of the globally successful “YooHoo” brand, has credited the successful launch of the new “YooHoo”-inspired animated series “YooHoo to the Rescue” to the leading Russian linear TV station for kids, Carousel TV.

Aurora’s TV commercials in Russia for the brand-new line of “YooHoo” plush toys started airing on July 8.

“‘YooHoo’ is fast becoming a global phenomenon, and the arrival of ‘YooHoo to the Rescue’ in one of the world’s biggest markets on a leading channel is an important milestone for the property,” says Jay Noh, director, content business, Aurora World. “We are sure that, with the support of our licensing partners in the region, ‘YooHoo’ will be a major and lasting success in Russia.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like