WowWee, Pinkfong and Nick Team for #BabySharkToySchoolWowWee, Pinkfong and Nick Team for #BabySharkToySchool

WowWee has announced a new campaign to help families with young children during the shelter-at-home orders in acted due to the COVID-19 pandemic.

The company has partnered with Pinkfong’s Baby Shark and Nick Jr. to develop the #BabySharkToySchool campaign, which provides families with learning opportunities for children.

WowWee has tapped into a network of families across the U.S. and Canada to share their #BabySharkToySchool experiences and to inspire other families to incorporate the initiative into their daily and weekly at-home routines.

The campaign comes as schools and daycares across the U.S. shuttered due to the COVID-19 pandemic. In response to the closures, WowWee and other companies have rolled out a slate of resources to help families with children cope with being stuck at home. Other initiatives include the recent partnership between Sesame Street Workshop and Headspace for an app aimed at helping promote meditation as a way to reduce anxiety during this time.