Arrangement assures continuation of Ukrainian preschool brand across new production, distribution and consumer products.

License Global

December 2, 2022

2 Min Read
“Brave Bunnies.”
“Brave Bunnies.”Glowberry

WildBrain has partnered with Ukrainian kids’ producer Glowberry to bring the “Brave Bunnies” preschool brand into its portfolio of kids’ and family franchises. Under the arrangement, WildBrain has assured the continuation of the series, which was disrupted by the Russian invasion of Ukraine. Working together with Glowberry and animation studio, Ánima, WildBrain will now lead the global management of “Brave Bunnies,” leveraging its capabilities across production, distribution and consumer products.  

WildBrain will handle global distribution of all “Brave Bunnies” content, while its dedicated consumer products agency, WildBrain CPLG, will manage licensing and merchandising worldwide. The announcement will also mean WildBrain’s Vancouver animation studio will co-produce season two of the “Brave Bunnies” series with Glowberry and Ánima, producers of season one.  

Glowberry retains distribution and licensing rights for the brand in Ukraine, while Ánima retains distribution rights in Spain.  

“’Brave Bunnies’ is a kids’ property born of tremendous creative vision and has the potential to be a major preschool franchise, having already established a solid foundation with audiences through compelling content and consumer products,” says Eric Ellenbogen, chief executive officer, WildBrain. “Following the terrible events in Ukraine this year, we saw it as vital to ensure the future of this wonderful property, and we couldn’t be more pleased now to be collaborating with Olga Cherepanova and her Glowberry team, along with the creative team at Ánima, on the next big adventures for the Brave Bunnies.” 

Related:Penguin Random House to Release' Brave Bunnies' Books in 2022

“I created ‘Brave Bunnies’ to help children all over the world communicate with different friends without any fears or stereotypes, respecting the diversity of our world,” says Olga Cherepanova, co-founder, Glowberry, creative producer, ’Brave Bunnies’. “Each episode shows real-life examples of how to find a unique approach to each person without pressure or changing anyone’s uniqueness. This idea is essential for healthy childhood development. 

The three-way partnership, which was facilitated by Big Picture Licensing, sees WildBrain become majority stakeholder in the Brave Bunnies IP, with Glowberry and Ánima as minority stakeholders. 

Read more about:

WildBrain CPLG

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like