WildBrain CPLG Inks Multiple Deals for Sony Pictures CP’s TV Portfolio

New European licensees have signed for popular series “The Boys,” “Cobra Kai” and “Outlander.”

License Global

February 12, 2021

2 Min Read

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wave of cross-category licensees in Europe for Sony Pictures Consumer Products’ hit TV series “The Boys,” “Cobra Kai” and “Outlander.”

For superhero series “The Boys,” WildBrain CPLG has inked deals in the U.K. with:

  • Forbidden Planet, for a t-shirt and gifting line;

  • The Hut Group, for apparel and accessories;

  • Fashion U.K., for an apparel and accessories range; and

  • Pyramid International for posters and accessories.

From Germany, Spreadshirt is on board for print-on-demand apparel and EMP.com for an apparel range available across Europe. Additionally, Cotton Division is developing apparel for the French market; and in Spain, Stor SL is creating homewares and Grupo Erik has signed for calendars, posters and gifts. An Amazon Prime Video original series, “The Boys,” is based on the comic book of the same name by Garth Ennis and Darick Robertson.

For “Cobra Kai,” the martial arts comedy-drama inspired by the iconic “Karate Kid” film franchise, WildBrain CPLG has scored deals in the U.K. with:

  • Pyramid International, for accessories;

  • Bioworld International, for apparel and accessories;

  • The Hut Group, for apparel and accessories; and

  • Ecell Global, for phone accessories. 

In the U.K., WildBrain CPLG has also secured deals for the hit romantic time-travel drama “Outlander,” which include:

  • Aurora of Orkney, for a jewelry line; and

  • Ecell Global for phone accessories.

For the Germany, Austria and Switzerland markets, Spreadshirt, EMP.com and Nastrovje P. & Co.KG are on board for apparel collections.

“Sony Pictures Consumer Products has a rich and compelling TV portfolio, which offers great entertainment for every audience,” says John Taylor, vice president, Northern Europe and managing director U.K. and France, WildBrain CPLG. “From the grittiness and thrilling twists of ‘The Boys, to the nostalgia and humor of ‘Cobra Kai,’ and ‘Outlander’s’ gripping storylinesthese series are hits that have captured the imaginations of audiences internationally. We look forward to bringing fans across Europe diverse and engaging merchandise selections inspired by this fantastic trio of shows.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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