ViacomCBS U.K. Ramping Up for Summer EventsViacomCBS U.K. Ramping Up for Summer Events

ViacomCBS U.K. has announced that Lindeman’s Wines and outdoor clothing and camping company GO Outdoor will sponsor Channel 5’s inaugural 5 on the Farm summer festival at Cannon Hall Farm in South Yorkshire.

The festival is slated to have entertainment for all ages, including Ben Fogel from ‘New Lives in the Wild’, and Amanda Owen from 'Our Yorkshire Farm’. There will also be panels, workshops and live demonstrations for a total of more than 70 hours of live entertainment throughout the weekend.

“ViacomCBS U.K. is uniquely positioned to cater to all ages, from families with young children to hard-to-reach teenagers and young people,” says Virginia Monaghan, vice president, Events & Experiences, ViacomCBS Networks U.K. & Ireland. “We’re looking forward to working with Lindeman’s Wines, GO Outdoors and Parkdean to safely entertain British holidaymakers and festival fans through our branded events across the U.K.!”

Sponsors for the festival include Lindeman’s Wines and GO Outdoors, and both will have an increased presence at the festival, with booths and activities for festival goers, with the former having a mural dedicated to its carbon neutral presence.

Along with the festival, ViacomCBS U.K. has also partnered with Parkdean Resorts to ViacomCBS content from MTV (including MTV Weekender), Nickelodeon (“Paw Patrol” and “SpongeBob SquarePants” and Milkshake! (“Milkshake! Mornings”) to vacationers at any of their 40 resorts.