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ITV Studios Global Entertainment has named Hengxin Shambala Kids (Guangzhou) Cultural Industry Development (HSK) master toy partner for its new line of “Thunderbirds Are Go” toys. Bandai has been named U.K. distributor for the line.

License Global

January 22, 2019

1 Min Read

The deal will see HSK develop and manufacture the toy range, which will consist of collectibles, action figures and vehicles and will roll out in fall/winter.

“Thunderbirds is an iconic brand with a phenomenally important place in the U.K. market,” says Nic Aldridge, managing director, Bandai U.K. “So, we’re only too pleased to continue growing our existing relationship with both ITVS GE and HSK. With strong broadcast support from ITV and stellar product development from HSK, we’re confident the range will appeal to consumers already familiar with the brand, as well as a new generation of fans.”

The “Thunderbirds Are Go” line will launch later this year.

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