'Talking Tom' Animation Takes Over the World

Outfit7 expands popular app into new categories with new TV series.

April 6, 2018

2 Min Read

Outfit7 expands popular app into new categories with new TV series.

Outfit7's best-selling app is growing its brand presence around the world, adding yet another new dimension to its portfolio–television.

Since its debut in summer of 2010, the "Talking Tom" franchise has grown from a single app (which now has more than 4.7 billion downloads and 270 million monthly users from 230 different countries) to include both a strong YouTube and social media presence. In fact, the brand's YouTube CGI-animated series has had more than 820 million views since its April 2015 premiere.

So then the evolution to TV is a fitting next step. And its global licensing partner TT&F Licensing Company will be working alongside the brand, maximizing its exposure and expansion.

The new series "Talking Tom and Friends: The Animated Series" is already on-air globally and is adding broadcasters around the world including Boomerang Channel in the U.K. and Asia, with many more in the pipeline.

On the consumer products side, TT&F says that the brand has an array of more than 1,000 items in market in all major categories, with 70 licensing partners signed on.

"Talking Tom and Friends" is also strong in the food and beverage space, says TT&F, with active promotions from restaurant McDonald's executed in several global markets including South America and North America, as well as a confectionery range at retail in Russia from Perfetti Van Melle.

Master licensing partner for the brand is Grandi Giochi in Europe and the Middle East, NovaBrink in Brazil and Chen in Asia and Europe for fashion. Other strong categories for the brand, says TT&F, are stationery and homewares.

"We make sure that we are on top of our game so that our partners can be on top of theirs–from new formats and outstanding content to unique collaborations and rich style guides, our focus is to create and innovate further so that our agents and licensing partners can stay innovative as well," says Melita Kolbezen, chief executive officer, TT&F Licensing Company.

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