October 3, 2023
Originally launched in the U.S., it is now a firm fixture in the seasonal calendar with an ever-growing list of activations that include spooky social clips and crossovers, 48-hour Watch Party live stream of content with links to exclusive Scooby products from partners such as Playmobil, Plastoys and Funko. In line with the growth of Halloween in Europe, Scoobtober is gaining momentum in the EMEA region.
Kicking off the festivities in the U.K., a Scooby-takeover will run all month (Oct. 1-Nov. 5) exclusively on Boomerang, with “Scooby-Doo & Guess Who,” “Be Cool Scooby-Doo,” “What’s New Scooby-Doo,” “Scooby-Doo Mystery Inc” airing all day.
In France, also on Boomerang, there is a month-long Scooby-Doo extravaganza on the Boomerang Cinestars Special – featuring the all-new Scooby-Doo et la Mission d’Halloween.
The excitement continues as Cartoonito joins the celebrations for Scooby-Doo’s favorite month across Africa with specially curated Scooby-Doo episodes.
On Cartoon Network, Scoobtober will be celebrated across the Middle East and North Africa (MENA) with a Scooby-Doo-filled programming block.
Fans can also trick or treat with Scooby-Doo on HBO Max, available in Andorra, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Herzegovina, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.
Starting on Oct. 16, fans can celebrate Scoobtober in the metaverse on Roblox. With a brand-new spooky mission, kids can interact with Scooby-Doo and Shaggy to investigate some mysterious hauntings taking place in the game.
“Scooby-Doo creates a world of spooky fun for playful spirits of all ages and instills an appetite for mystery that sparks curiosity,” says Julian Moon, head, global consumer products EMEA & Asia Pacific, Warner Bros. Discovery Global Consumer Products. “It is a brand that is synonymous with Halloween and an entry point into the world of mystery adventure and the classic whodunit. The team is now looking to capitalize on the fantastic Scoobtober content programming and stunts seen across broadcast and WB Kids YouTube channels to provide licensing and retail partners with a long-term cross-divisionally supported opportunity to leverage the Halloween season, the popularity of which has grown exponentially across Europe.”
Inspiration can be found from the global consumer products rollout, which spans all categories and includes BlackMilk, BoxLunch, Funko, Random House and Coppel.
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