October 3, 2023
Award-winning creator, Karrot Entertainment, has joined forces with creative licensing agency, This is Iris, to celebrate the 10th anniversary of preschool aminated show, “Sarah & Duck.”
The BAFTA award-winning show remains a permanent fixture on CBeebies with partners on board across the globe to support the development of an exciting new international licensing program.
This year has been focused on bringing “Sarah & Duck” to families across key platforms; it has already received over 24 million views on iPlayer. There was also the launch of a U.K. summer show program produced by MEI Theatrical & Toddler Time with cinema chain, Picturehouse.
Together, Karrot and Iris are looking to the future with a new deal for China through UYoung and additional U.K. partnerships have been established with global educational publisher, Twinkl, for “Sarah & Duck”-themed learning resources that launched ahead of Brand Licensing Europe as well as an important charity partnership with Farms for City Children that offers disadvantaged kids countryside breaks on working farms – all of which is extending the brand’s reach to new audiences and demographics whilst exciting their existing fans with new opportunities.
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