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December 23, 2020
Riki Group is strengthening the position of “The Fixies” andannounces a cooperation with Chinese leading agency PPW (Promotional Partners Worldwide) for promotion and licensing.
PPW has been appointed as the licensing agent for the brand in China. The agency will support “The Fixies’s” development onthe territory, further expanding by launching wide-ranginglicensing and branding programs.
The Fixies have expanded their footprint in China recently and the release of a fourth season is planned, which is produced inco-production with Tencent Video. The series reached 13 billion views on Chinese platforms. In addition, Tencent commissionedHebei TV to create a new TV sci-fi game show for kids – “FixieLab.” It is expected that the TV show will support the release ofthe series in early 2021.
Based on the brand’s success, PPW will host new licensedmerchandise and bring consumer products in high-profile publishing, creativity crafts categories, as well as in the keycategories such as apparel, cosmetics and food.
“We believe that working closely with PPW gives us a greatopportunity to create locally relevant products, style guides,andmake sure that our storytelling is converted to the right Licensing program and commercial success for licensees,” says Maya Moskvicheva, chief executive officer, Marmelad Media, RikiGroup’s licensing agency. “Due to PPW knowledge andexperience in the market we will be able to give our partnersbetter creative solutions. [The] educational nature of ‘TheFixies’ fits perfectly to market trends.”
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