Licensing collaboration will help expand Redibra’s portfolio in the Brazilian market.

License Global

March 11, 2024

2 Min Read
Unicorn Academy, Redibra
"Unicorn Academy"Redibra

Redibra, a licensing agency in Brazil, has announced its new agreement as brand licensing agent for “Unicorn Academy,” a new fantasy-adventure franchise by global children’s entertainment company, Spin Master. As the brand licensing agent for the franchise, “Unicorn Academy,” Redibra is poised to introduce the enchanting world to Brazilian audiences.

“Unicorn Academy,” a Netflix original CGI-animated series produced by Spin Master Entertainment, has viewers in over 190 territories and 30 languages. With a 72-minute movie special and 8×22 episodes, this year promises more content alongside a lineup of consumer products, including toys and a digital game by Spin Master. Short-form content for “Unicorn Academy” is also available on YouTube. The series, adapted from The New York Times best-selling books published by Nosy Crow, written by Julie Sykes and distributed in North America by Penguin Random House, follows the adventures of Sophia, her friends and their majestic unicorns.

“As the licensing agency for ‘Unicorn Academy’ in Brazil, Redibra is excited to offer a range of innovative products and experiences that resonate with the vibrant spirit of the brand, bringing this magical universe closer to Brazilian audiences,” says David Diesendruck, chief executive officer, Redibra. “‘Unicorn Academy’ has engaging characters and exciting stories, and we are committed to extending its presence in Brazil through creative licensing initiatives and strategic collaborations.”

In addition, “Unicorn Academy” toys will debut at the upcoming Brazilian Toy Fair with Sunny Brinquedos as the local distributor. Redibra’s partnership with Spin Master extends beyond “Unicorn Academy” to include Tech Deck and Rubik’s, further diversifying the range of brands brought to the Brazilian market.

“‘Unicorn Academy’ is a beautiful and dynamic property that’s quickly captivated audiences globally,” says André Lake Mayer, senior vice president, global strategic partnerships and consumer products, Spin Master. “With the premier standing of Redibra and the influence of the Brazilian market, we are confident that ‘Unicorn Academy’ will become an undeniable leader in kids’ entertainment and consumer products.”

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License Global

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