November 1, 2023
Princess Sam Consumer Products (PSCP) has appointed a licensing agent for the children’s animated adventure-comedy-fantasy hit, Tara Duncan, in two key markets: Canada and Mexico.
Visano Management, led by Tanya Visano, will handle licensing for the property in the North American markets. Visano’s credits include building a consumer products team for Viacom (Paramount) Consumer Products in Canada and heading Paramount Consumer Products in Mexico, where she steered the business toward strong growth despite a turbulent political and economic environment.
The Tara Duncan strategy for Mexico will be managed in partnership with regional specialist, Jose Troncoso, from Licensing Hub, who has over 10 years of experience in entertainment, sports and licensing. Troncoso will lead the Mexican strategy and local licensee program for key categories and retailers while identifying partnership opportunities.
PSCP is launching its own range of Tara Duncan figurines, playsets and dolls at retail in France from autumn this year through its French distributor, WTT. More territories are to follow soon. The Tara Duncan licensing campaign has also awarded a license in the French market to toy company, tonies. Along with toys and games, other targeted categories include back-to-school, stationery, home textiles, apparel, fashion accessories, beauty and personal care, food and beverage and gifts.
“We are thrilled to have been chosen by PSCP as a licensing agent in Canada and Mexico for Tara Duncan, to bring this exciting, entertaining and magical property to consumers through fresh and on-trend consumer products, Visano,” says Laurent Taieb, head, licensing, PSCP. “Tanya and her team have valuable experience with some of the biggest names in the licensing industry and know these markets better than just about anyone. We’re delighted to welcome Visano Management on board to support Tara Duncan – a brand that keeps on attracting some of the best names in the business.”
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